"Before, people would see our website and say it wasn’t clear what we do. Now I can say I know who our ideal customer is, and what we help them do, and I’ve never been able to articulate that so clearly."
- Adam R.T. Smith, Co-Founder of Tension
"I've already seen this improving our marketing strategy, company strategy, and where we should focus with the product."
- Diego Alvarado, Founder of Team Coaches
"The benefits I’ve noticed so far have been aligning around our target market, fine-tuning our messaging, and figuring out the right questions to ask to figure out our future feature set."
- Erin Taylor, Co-Founder of MetaSpace